Creative brainstorming ideas (Gerber, Lafferty 2010)

Elizabeth Gerber and Molly Lafferty

Prof. Elizabeth Gerber, of the Segal Design Institute at Northwestern, and her graduate student Molly Lafferty have been doing research on brainstorming and developing new approaches and tools to help designers brainstorm. Some of Prof. Gerber's original ideas were developed in conjunction with an EDC team of students. In 2010, many of the ideas were tested with 104 EDC students.

Research is ongoing, but the tools used in the Winter 2010 pilot in EDC classes are available at

More brainstorming ideas available through Crowd-Driven Innovation.